The Book
The Story He Had to Write to Move Forward
From a blue-collar house in a small Texas town to years of addiction, to building a business and a brand and coming out the other side with his family intact. Falling Upwards is the full account.
Not a self-help book. Not a recovery manual. A memoir written for the people who are wild, who are lost, and who are still trying.
The Book
A Memoir. Not a Manual.
His childhood looked ordinary. Blue-collar house in a small Texas town. Carpenter father. Teacher mother. Five kids. Behind those walls was a different reality. This memoir traces the rise and collapse of a young man chasing belonging in all the wrong places.
If you have lived any version of this, you will recognize yourself in these pages. Joby does not write from the clinical outside. He writes from the inside. That is the difference.
What Readers Say
Amazon Reviews
Raw, honest, and real. This is the book I needed when I was at my lowest. Joby does not sugarcoat it.
Amazon Verified Review
Reads like a conversation with someone who has actually been through it. Not preachy. Just honest.
Amazon Verified Review
Free Chapter
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About the Book
What Falling Upwards Is Really About
Falling Upwards is a memoir by Joby Sanchez, published in March 2026. It is the account of a man who started using cocaine at 15 years old, progressed through crack cocaine and heroin over the following years, and spent the better part of a decade performing at a high level on the outside while privately losing ground on the inside. It is not a redemption story packaged for comfort. It is an honest account of what addiction actually looks like when it is wrapped inside a functioning life.
The book was written because Joby could not find anything that reflected his experience when he needed it most. The recovery literature available to him was either clinically detached or spiritually prescriptive. Neither addressed the specific reality of someone who had a business to run, a family to protect, and a reputation to maintain. So he wrote the book he needed — and made it available for everyone who is living the same contradiction.
Falling Upwards traces Joby's childhood in a blue-collar Texas town, the early years of substance use, the slow erosion that addiction creates even inside an outwardly successful life, and the framework he built to get clean without walking away from everything he had built. It is 251 pages. It is available in paperback, hardcover, and Kindle on Amazon. It holds a 5.0 star rating from verified readers.
The free chapter above gives you the opening pages at no cost. If you recognize yourself in what you read, the rest of the book — and the 8 Week Reset coaching program — are the next steps.
After the Book
The Book Is Chapter One. The Reset Is the Work.
If Falling Upwards resonated, the 8 Week Reset is the next step. It is the private, one-on-one program Joby built from the same framework the book describes.
Learn About the 8 Week Reset